Урок №32. The Tipping Point Quotes
В этом у роке представлены лучшие цитаты из книги-бестселера Малкольма Гладуэлла (Malcolm Gladwell) The Tipping Point: How Little Things Can Make a Big Difference, которая считается must read делового человека.
«The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire.»
«Emotion is contagious.»
«There are exceptional people out there who are capable of starting epidemics. All you have to do is find them.»
«To be someone’s best friend requires a minimum investment of time. More than that, though, it takes emotional energy. Caring about someone deeply is exhausting.»
«There is a simple way to package information that, under the right circumstances, can make it irresistible. All you have to do is find it.»
«A study at the University of Utah found that if you ask someone why he is friendly with someone else, he’ll say it is because he and his friend share similar attitudes. But if you actually quiz the two of them on their attitudes, you’ll find out that what they actually share is similar activities. We’re friends with the people we do things with, as much as we are with the people we resemble. We don’t seek out friends, in other words. We associate with the people who occupy the same small, physical spaces that we do.»
«If you want to bring a fundamental change in people’s belief and behavior…you need to create a community around them, where those new beliefs can be practiced and expressed and nurtured.»
«That is the paradox of the epidemic: that in order to create one contagious movement, you often have to create many small movements first.»
«Economists often talk about the 80/20 Principle, which is the idea that in any situation roughly 80 percent of the «work» will be done by 20 percent of the participants. In most societies, 20 percent of criminals commit 80 percent of crimes. Twenty percent of motorists cause 80 percent of all accidents. Twenty percent of beer drinkers drink 80 percent of all beer. When it comes to epidemics, though, this disproportionality becomes even more extreme: a tiny percentage of people do the majority of the work.»