Урок №120. The 30 Magic Marketing Words You Should Be Using
Копирайтеры, маркетологи и рекламщики знают, как язык влияет на эмоции и побуждает к действию. Некоторые слова проверены временем как такие, которые увеличивают конверсию. Ниже вы найдете 30 «волшебных» слов, которые в правильном контексте значительно повысят эффект от ваших рассылок, постов соцсетях и т.п. Слова подбирал Брайан Моррис, копирайтер в принтинговой компании PsPrint Blog.
-
You – Write as though you»re speaking to the customer and about the customer, not about yourself.
-
Because – Give customers a reason why they need to take action.
-
Free – «Because» we all like free things, right?
-
Value – This implies customers are getting something versus losing something (i.e. money when you say «cost» or «price»).
-
Guaranteed – Give customers a guarantee to minimize risk perception, so they feel they have everything to gain and nothing to lose.
-
Amazing – Customers will respond to something that is incredible.
-
Easy – Make it simple for customers to take the next step in the purchasing process, and let them know how much easier life will be with your product or service.
-
Discover – This implies there is something new and unknown to the customer, something that has supreme benefits and gives them an edge.
-
Act now – Motivate an immediate response with a limited-time offer.
-
Everything included/everything you need – This establishes that your product or service is all your customers will have to buy in order to achieve their goal.
-
Never – Point out a «negative benefit,» such as «never worry again» or «never overpay again.»
-
New – Your product or service is the cutting edge in your industry.
-
Save – The most powerful word to showcase monetary savings, or even time savings.
-
Proven – Remind customers that your product, service or business is tried-and-true.
-
Safe and effective – «Proven» to minimize risk perception for health and monetary loss.
-
Powerful – Let customers know that your business, product or service is robust.
-
Real results/guaranteed results – Your customers want results, after all.
-
Secret – Not everyone succeeds, and there are secrets to success. Let customers know you can reveal those secrets.
-
The – This implies your solution is the «end-all-be-all.» Consider the difference: «3 Solutions for Marketing Success»/»The 3 Solutions for Marketing Success.»
-
Instant –Instant access or downloads are more appealing than waiting.
-
How to – Start off with a solution so customers read the rest of your copy.
-
Elite –Your customers are among the best in the world. Invite newbies to join a highly desirable club.
-
Premium – Premium helps denote high quality.
-
Caused by – If your marketing literature builds a case for your product, transitional phrases such as «caused by,» «therefore,» and «thus» can help reinforce the logic of a purchase.
-
More – Do you offer more than your competitors? Let your customers know, because they want the best deal, after all.
-
Bargain – Because customers want a great deal, remember?
-
No obligation – Create a win-win situation for your customers.
-
100% money-back guarantee – Again, no risk.
-
Huge – A large discount or outstanding offer is difficult to resist.
-
Wealth – If you»re selling products and services related to money, wealth is a desirable word for customers.
They key to success is to combine these words into phrases that trigger buying behavior. For example: «Get real results instantly — 100% money-back guarantee — act now!» Keep your copy short and sweet, play on emotional triggers with these words and phrases, and you»ll increase your conversion and response rates.