Фестиваль WOW DONE AWARDS назвал победителей
20 Мар 2015, 19:08

Фестиваль WOW DONE AWARDS назвал победителей

Фестиваль WOW DONE AWARDS назвал своих победителей сегодня на церемонии награждения

Фестиваль WOW DONE AWARDS назвал победителей

Фестиваль WOW DONE AWARDS назвал своих победителей сегодня на церемонии награждения 

При оценивании конкурсных работ члены жюри вертикали маркетинговых дисциплин (секция А) и индустриальной вертикали (секция B) использовали шкалу баллов от 1 до 100. Каждая работа, отправленная на конкурсное соревнование, получила свой средневзвешенный балл, который учитывал оценки всех членов жюри. После чего Председатели жюри финально расставили планки для финалистов и победителей. По результатам их работы были установлены следующие проходные баллы для шорт-листов: в секции А прошли работы, которые набрали 60+, а в секции B — работы с 65+.

Створіть ефективні PR стратегії разом з експертами Foundation Coffee Roasters, TWID, БФК Gulliver та ще понад 90 провідними брендами!

12 грудня на GET Business Festival дізнайтесь, як розробити ефективні PR-стратегії, підвищити впізнаваність бренду та залучити нових клієнтів через сучасний маркетинг і співпрацю з лідерами думок.

Забронювати участь

Особенность фестиваля в том, что баллы получают все работы, даже те, которые не прошли в шорт-лист. 

У фестиваля также есть своя шкала победителей:

  • WOW DONE = Grand Prix & Best of contest

  • WELL DONE = Gold

  • MEDIUM WELL = Silver

  • MEDIUM = Bronze

  • MEDIUM RARE = Short list

  • RARE = Out of short list   

MMR представляет победителей: 

 

MARKETING DISCIPLINES

 

WELL DONE

RATE: 80.9

[video_5717]

Entry name: А1-18 The Longest Handshake

Entrant name: TWIGA
Country: Russia
Advertised product/service: RELATIONS BETWEEN THE TURKS AND THE ARMENIANS
Advertiser: TANGO Network

 

RATE: 80.4

[video_5270]

Entry name: А1-19 Borjomi piano
Entrant name: Banda Agency
Country: Ukraine
Advertised product/service: Mineral water
Advertiser: Borjomi

 

MEDIUM WELL

RATE: 71.8
[video_5718]
Entry name: А1-7 Visual T-shirts
Entrant name: PRKVADRAT
Country: Belarus
Advertised product/service: TargetProcess
Advertiser: TauCraft
 
RATE: 70.2
[video_5719]
Entry name: А1-13 Povodyr
Entrant name: BBDO Ukraine
Country: Ukraine
Advertised product/service: Movie 
Advertiser: Pronto Film

MEDIUM

RATE: 65.4
[video_5727]

Entry name: А1-6 Eatspiration
Entrant name: Voskhod
Country: Russia
Advertised product/service: UNO restaurant
Advertiser: UNO restaurant

 

А2. PROMO & ACTIVATION (INCLUDES SHOPPER MARKETING)

MEDIUM WELL

RATE: 69.8

[video_5717]

Entry name: А1-18 The Longest Handshake

Entrant name: TWIGA
Country: Russia
Advertised product/service: RELATIONS BETWEEN THE TURKS AND THE ARMENIANS
Advertiser: TANGO Network

MEDIUM

RATE: 68.2

[video_5270]

Entry name: А1-19 Borjomi piano
Entrant name: Banda Agency
Country: Ukraine
Advertised product/service: Mineral water
Advertiser: Borjomi

MEDIUM

RATE: 66.4
[video_5728]
Entry name: А2-3 Put The Music On
Entrant name: Voskhod
Country: Russia
Advertised product/service: SiammSiamm fashion store, Sansara indie band
Advertiser: SiammSiamm fashion store, Sansara indie band
 

MEDIUM

RATE: 66.2
[video_5726]
Entry name: B11-8 To Delay Means To Kill
Entrant name: TWIGA
Country: Russia
Advertised product/service: Search for missing people
Advertiser: LizaAlert

А3. DIRECT MARKETING

MEDIUM WELL

RATE: 69.6
[video_4501]
Entry name: А3-12 The Letter to the Blind Government
Entrant name: Talan Group
Country: Ukraine
Advertised product/service: Needs of blind schoolchildren in Ukraine (textbooks in Braille type)
Advertiser: National Assembly of People with Disabilities of Ukraine
 

MEDIUM

RATE: 66.4
[video_5729]
Entry name: А3-4 Daily Experiment
Entrant name: Saatchi & Saatchi
Country: Ukraine
Advertised product/service: Chemical innovations
Advertiser: BASF


А8. BRAND PR COMMUNICATION

WELL DONE

RATE: 78.9

[video_5717]

Entry name: А1-18 The Longest Handshake

Entrant name: TWIGA
Country: Russia
Advertised product/service: RELATIONS BETWEEN THE TURKS AND THE ARMENIANS
Advertiser: TANGO Network

RATE: 74.7

[video_5720]

Entry name: А8-7 IKEA KVARTIROVEDENIE 
Entrant name: Mint
Country: Russia
Advertised product/service: IKEA children»s range
Advertiser: IKEA
 

MEDIUM

RATE: 66.6

[video_5719]
Entry name: А1-13 Povodyr
Entrant name: BBDO Ukraine
Country: Ukraine
Advertised product/service: Movie 
Advertiser: Pronto Film


 

A9. SMALL BUDGET CAMPAIGN

MEDIUM WELL

RATE: 70.1

[video_5270]

Entry name: А1-19 Borjomi piano
Entrant name: Banda Agency
Country: Ukraine
Advertised product/service: Mineral water
Advertiser: Borjomi

MEDIUM WELL

RATE: 69.5

[video_4501]
Entry name: А3-12 The Letter to the Blind Government
Entrant name: Talan Group
Country: Ukraine
Advertised product/service: Needs of blind schoolchildren in Ukraine (textbooks in Braille type)
Advertiser: National Assembly of People with Disabilities of Ukraine

А10. INTEGRATED CAMPAIGN

MEDIUM

RATE: 68.4

[video_5719]
Entry name: А1-13 Povodyr
Entrant name: BBDO Ukraine
Country: Ukraine
Advertised product/service: Movie 
Advertiser: Pronto Film

А12. INNOVATION

WELL DONE

RATE: 75.3
[video_5721]
Entrant name: Aimbulance
Country: Ukraine
Advertised product/service: Device for brand managers
Advertiser: Aimbulance

INDUSTRY VERTICALS

B1. TELECOM, UTILITIES & TECHNOLOGY

MEDIUM

RATE: 70.4
[video_5722]
Entry name: B1-1 First Mobile Aid
Entrant name: GRAPE Ukraine
Country: Ukraine
Advertised product/service: Social program «Mobile Health» 
Advertiser: Kyivstar


B5. CONSUMER PRODUCTS — FOOD

MEDIUM

RATE: 72.6
[video_5723]
Entry name: B5-5 Meet will come by itself!
Entrant name: B.I.T.A. Advertising
Country: Ukraine 
Advertised product/service: Farm meat sales with delivery
Advertiser: «2 BITKA» Company
 

MEDIUM

[video_5724]

RATE: 69.5
Entry name: B5-1 MOOD BOX
Entrant name: Leo Burnett Ukraine
Country: Ukraine
Advertised product/service: food delivery service Ping-pong.ua
Advertiser: FOP Garagulya 


B8. NON-ALCOHOLIC BEVERAGES

MEDIUM WELL

[video_5725]

RATE: 78.5
Entry name: B8-6 Bakuriani Frozen Escalator Challenge
Entrant name: Leavingstone
Country: Georgia
Advertised product/service: Bakuriani Water/IDS Borjomi Georgia
Advertiser: Leavingstone


MEDIUM WELL

RATE: 74.9

[video_5270]

Entry name: А1-19 Borjomi piano
Entrant name: Banda Agency
Country: Ukraine
Advertised product/service: Mineral water
Advertiser: Borjomi

MEDIUM

RATE: 74.1

[video_5730]

Entry name: B8-4 Pepsi Retro
Entrant name: BBDO Ukraine 
Country: Ukraine
Advertised product/service: Pepsi, carbonated soft drink. 
Advertiser: Sandora LLC

 

MEDIUM

RATE: 71.8
[video_5731]

Entry name: B9-3 The Power of Unity
Entrant name: Adventa LOWE
Country: Ukraine
Advertised product/service: Obolon Beer
Advertiser: Obolon

 

MEDIUM

RATE: 72.0
[video_5723]
Entry name: B5-5 Meet will come by itself!
Entrant name: B.I.T.A. Advertising
Country: Ukraine 
Advertised product/service: Farm meat sales with delivery
Advertiser: «2 BITKA» Company

 

MEDIUM

RATE: 70.5
[video_5728]
Entry name: А2-3 Put The Music On
Entrant name: Voskhod
Country: Russia
Advertised product/service: SiammSiamm fashion store, Sansara indie band
Advertiser: SiammSiamm fashion store, Sansara indie band

 

 

B11. NON-PROFIT, CHARITIES AND PUBLIC SECTOR

WELL DONE

RATE: 80.7

[video_5726]
Entry name: B11-8 To Delay Means To Kill
Entrant name: TWIGA
Country: Russia
Advertised product/service: Search for missing people
Advertiser: LizaAlert


MEDIUM WELL

RATE: 76.7

[video_5717]

Entry name: А1-18 The Longest Handshake

Entrant name: TWIGA
Country: Russia
Advertised product/service: RELATIONS BETWEEN THE TURKS AND THE ARMENIANS
Advertiser: TANGO Network

MEDIUM WELL

RATE: 75.9
[video_4501]
Entry name: А3-12 The Letter to the Blind Government
Entrant name: Talan Group
Country: Ukraine
Advertised product/service: Needs of blind schoolchildren in Ukraine (textbooks in Braille type)
Advertiser: National Assembly of People with Disabilities of Ukraine

MEDIUM

RATE: 70.2
[video_5732]

Entry name:B11-2 Skiing sober
Entrant name: FULL CONTACT 
Country: Ukraine
Advertised product/service: Promoting of sober vacation at ski resorts
Advertiser: Ukrainian ski club

B12. SELF PROMO FOR ADVERTISING AGENCIES AND MEDIA

MEDIUM WELL

RATE: 75.9

[video_5719]
Entry name: А1-13 Povodyr
Entrant name: BBDO Ukraine
Country: Ukraine
Advertised product/service: Movie 
Advertiser: Pronto Film

 

MEDIUM

RATE: 69.8
[video_5721]

Entry name: B12-2 Brand Health Monitor (Brahm) 
Entrant name: Aimbulance

Country: Ukraine
Advertised product/service: Device for brand managers
Advertiser: Aimbulance


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