Фестиваль WOW DONE AWARDS назвал победителей
Фестиваль WOW DONE AWARDS назвал своих победителей сегодня на церемонии награждения
При оценивании конкурсных работ члены жюри вертикали маркетинговых дисциплин (секция А) и индустриальной вертикали (секция B) использовали шкалу баллов от 1 до 100. Каждая работа, отправленная на конкурсное соревнование, получила свой средневзвешенный балл, который учитывал оценки всех членов жюри. После чего Председатели жюри финально расставили планки для финалистов и победителей. По результатам их работы были установлены следующие проходные баллы для шорт-листов: в секции А прошли работы, которые набрали 60+, а в секции B — работы с 65+.
Особенность фестиваля в том, что баллы получают все работы, даже те, которые не прошли в шорт-лист.
У фестиваля также есть своя шкала победителей:
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WOW DONE = Grand Prix & Best of contest
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WELL DONE = Gold
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MEDIUM WELL = Silver
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MEDIUM = Bronze
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MEDIUM RARE = Short list
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RARE = Out of short list
MMR представляет победителей:
MARKETING DISCIPLINES
WELL DONE
RATE: 80.9
[video_5717]
Entry name: А1-18 The Longest Handshake
Entrant name: TWIGA
Country: Russia
Advertised product/service: RELATIONS BETWEEN THE TURKS AND THE ARMENIANS
Advertiser: TANGO Network
RATE: 80.4
[video_5270]
Entry name: А1-19 Borjomi piano
Entrant name: Banda Agency
Country: Ukraine
Advertised product/service: Mineral water
Advertiser: Borjomi
MEDIUM WELL
Entrant name: PRKVADRAT
Country: Belarus
Advertised product/service: TargetProcess
Advertiser: TauCraft
Entrant name: BBDO Ukraine
Country: Ukraine
Advertised product/service: Movie
Advertiser: Pronto Film
MEDIUM
Entry name: А1-6 Eatspiration
Entrant name: Voskhod
Country: Russia
Advertised product/service: UNO restaurant
Advertiser: UNO restaurant
А2. PROMO & ACTIVATION (INCLUDES SHOPPER MARKETING)
MEDIUM WELL
[video_5717]
Entry name: А1-18 The Longest Handshake
Entrant name: TWIGA
Country: Russia
Advertised product/service: RELATIONS BETWEEN THE TURKS AND THE ARMENIANS
Advertiser: TANGO Network
MEDIUM
[video_5270]
Entry name: А1-19 Borjomi piano
Entrant name: Banda Agency
Country: Ukraine
Advertised product/service: Mineral water
Advertiser: Borjomi
MEDIUM
Entrant name: Voskhod
Country: Russia
Advertised product/service: SiammSiamm fashion store, Sansara indie band
Advertiser: SiammSiamm fashion store, Sansara indie band
MEDIUM
Entrant name: TWIGA
Country: Russia
Advertised product/service: Search for missing people
Advertiser: LizaAlert
А3. DIRECT MARKETING
MEDIUM WELL
Entrant name: Talan Group
Country: Ukraine
Advertised product/service: Needs of blind schoolchildren in Ukraine (textbooks in Braille type)
Advertiser: National Assembly of People with Disabilities of Ukraine
MEDIUM
Entrant name: Saatchi & Saatchi
Country: Ukraine
Advertised product/service: Chemical innovations
Advertiser: BASF
А8. BRAND PR COMMUNICATION
WELL DONE
[video_5717]
Entry name: А1-18 The Longest Handshake
Entrant name: TWIGA
Country: Russia
Advertised product/service: RELATIONS BETWEEN THE TURKS AND THE ARMENIANS
Advertiser: TANGO Network
RATE: 74.7
[video_5720]
Entrant name: Mint
Country: Russia
Advertised product/service: IKEA children»s range
Advertiser: IKEA
MEDIUM
Entrant name: BBDO Ukraine
Country: Ukraine
Advertised product/service: Movie
Advertiser: Pronto Film
A9. SMALL BUDGET CAMPAIGN
MEDIUM WELL
[video_5270]
Entry name: А1-19 Borjomi piano
Entrant name: Banda Agency
Country: Ukraine
Advertised product/service: Mineral water
Advertiser: Borjomi
MEDIUM WELL
Entrant name: Talan Group
Country: Ukraine
Advertised product/service: Needs of blind schoolchildren in Ukraine (textbooks in Braille type)
Advertiser: National Assembly of People with Disabilities of Ukraine
А10. INTEGRATED CAMPAIGN
MEDIUM
Entrant name: BBDO Ukraine
Country: Ukraine
Advertised product/service: Movie
Advertiser: Pronto Film
А12. INNOVATION
WELL DONE
Country: Ukraine
Advertised product/service: Device for brand managers
Advertiser: Aimbulance
B1. TELECOM, UTILITIES & TECHNOLOGY
MEDIUM
Country: Ukraine
Advertised product/service: Social program «Mobile Health»
Advertiser: Kyivstar
B5. CONSUMER PRODUCTS — FOOD
MEDIUM
Country: Ukraine
Advertised product/service: Farm meat sales with delivery
Advertiser: «2 BITKA» Company
MEDIUM
[video_5724]
Entrant name: Leo Burnett Ukraine
Country: Ukraine
Advertised product/service: food delivery service Ping-pong.ua
Advertiser: FOP Garagulya
B8. NON-ALCOHOLIC BEVERAGES
MEDIUM WELL
[video_5725]
Entrant name: Leavingstone
Country: Georgia
Advertised product/service: Bakuriani Water/IDS Borjomi Georgia
Advertiser: Leavingstone
MEDIUM WELL
[video_5270]
Entry name: А1-19 Borjomi piano
Entrant name: Banda Agency
Country: Ukraine
Advertised product/service: Mineral water
Advertiser: Borjomi
MEDIUM
[video_5730]
Entry name: B8-4 Pepsi Retro
Entrant name: BBDO Ukraine
Country: Ukraine
Advertised product/service: Pepsi, carbonated soft drink.
Advertiser: Sandora LLC
MEDIUM
Entrant name: Adventa LOWE
Country: Ukraine
Advertised product/service: Obolon Beer
Advertiser: Obolon
MEDIUM
Country: Ukraine
Advertised product/service: Farm meat sales with delivery
Advertiser: «2 BITKA» Company
MEDIUM
Entrant name: Voskhod
Country: Russia
Advertised product/service: SiammSiamm fashion store, Sansara indie band
Advertiser: SiammSiamm fashion store, Sansara indie band
B11. NON-PROFIT, CHARITIES AND PUBLIC SECTOR
WELL DONE
RATE: 80.7
Entrant name: TWIGA
Country: Russia
Advertised product/service: Search for missing people
Advertiser: LizaAlert
MEDIUM WELL
[video_5717]
Entry name: А1-18 The Longest Handshake
Entrant name: TWIGA
Country: Russia
Advertised product/service: RELATIONS BETWEEN THE TURKS AND THE ARMENIANS
Advertiser: TANGO Network
MEDIUM WELL
Entrant name: Talan Group
Country: Ukraine
Advertised product/service: Needs of blind schoolchildren in Ukraine (textbooks in Braille type)
Advertiser: National Assembly of People with Disabilities of Ukraine
MEDIUM
Entry name:B11-2 Skiing sober
Entrant name: FULL CONTACT
Country: Ukraine
Advertised product/service: Promoting of sober vacation at ski resorts
Advertiser: Ukrainian ski club
B12. SELF PROMO FOR ADVERTISING AGENCIES AND MEDIA
MEDIUM WELL
Entrant name: BBDO Ukraine
Country: Ukraine
Advertised product/service: Movie
Advertiser: Pronto Film
MEDIUM
Entry name: B12-2 Brand Health Monitor (Brahm)
Entrant name: Aimbulance
Country: Ukraine
Advertised product/service: Device for brand managers
Advertiser: Aimbulance