24-26 июня состоялись заседания шести основных составов международного жюри одного из крупнейших в Европе креативных событий – Международного фестиваля рекламы «Белый Квадрат». Судейство проходило в формате live-конференций. Суммарно во все конкурсы фестиваля в этом году было подано 937 работ от участников из 31 страны мира. Впереди заседания еще двух составов жюри – жюри СМИ, а также Высокого жюри, которое присудит Гран-при фестиваля.
Призеры и победители «Белого Квадрата» 2020 будут объявлены на Церемонии награждения, которая пройдет 9 июля в формате оффлайн open-air party. Онлайн-трансляция мероприятия будет вестись во всех странах-участницах фестиваля.
Алена Устинович, Председатель Правления Ассоциации Коммуникационных и Маркетинговых Агентств Беларуси, продюсер «Белого Квадрата», отметила: «Опыт онлайн судейства для нас новый, было непросто, но все получилось. Хотелось бы выразить признательность всем членам жюри за то, насколько внимательно и трепетно они отнеслись к оценке поданных работ. Судили, как всегда, строго, но конструктивно. Меня радует достаточно внушительный список шорт-листов в этом году. Думаю, жюри сочли правильным поддержать участников, придать им вдохновения, позитива. В такие трудные времена особенно хочется праздника, и я рада, что существует «Белый Квадрат», который может подарить его индустрии».
На данный момент объявлены шорт-листы во всех семи конкурсных категориях фестиваля.
CHANGE FOR GOOD
S. CHANGE FOR GOOD
S1 Change for Good / Film
entry Now You Understand, Not Perfect Riga, Latvia
entry Stay at Home, Not Perfect Riga, Latvia
entry Fast internet for meaningful use, Not Perfect Riga, Latvia
entry My Lockdown, Mr. Da Vinci, Brazil
entry Closer to moms, Salmon Graphics, Belarus
entry The safest place, Artem Nugmanov/Self employed
entry The Choice, Marvelous LLC, Russia
entry Russian Yoga School, Zebra Hero, Russia
S2 Change for Good / Print
entry Burger King Belgium — Stay Home, Buzzman, France
entry Art of Quarantine, Looma, Ukraine
entry The Physical Violence Virus Cell, Cheil Centrade, Romania
entry Equal Colors, White Rabbit Budapest, Hungary
entry For More Life, Kraken, Georgia
entry Hair Dryer, Salsa, Peru
entry Off Road, in house, Mood, Peru
entry Read vs. Covid, SEED creative agency, Kazakhstan
entry Special Edition, Y agency, Ukraine
entry Another seas: The Sea of Tranquility, Ruport, Russia
entry Another seas: Acidalian Sea, Ruport, Russia
entry Don’t play hide-and-seek with life, Kollegi, Russia
entry Mask the tunnels, Havas Creative Group Ukraine, Ukraine
S3 Change for Good / Radio
entry Sea of ideas, Leo Burnett Ukraine, Ukraine
S4 Change for Good / Campaign
entry N23, Action, Russia
entry Online-game about living by touch, Cause marketing agency RedMe (belongs to the group of companies RCG), Russia
entry A Humane Ending, Nord DDB Riga, Latvia
entry #BoobCulture — Breast Cancer Awareness campaign, Nord DDB Riga, Latvia
entry A Team of One, Loong, China
entry Our Sea, Possible Moscow x Suprematika, Russia
entry Birds Records, BBDO Moscow, Russia
entry Unsilent bouquet, GForce/Grey, Kazakhstan
entry #safeisthenewsexy, Magic Camp (Yandex.Taxi), Russia
entry The sound of Indifference, watergunz, Georgia
entry Wheelchange Tours, FCB Lisbon, Portugal
entry We Are Siberia, TUTKOVBUDKOV, Russia
entry My Name Is Enough, Doping Creative Agency, Armenia
entry Survivors, BBDO Moscow, Russia
entry Font of Kindness, SMETANA, Russia
entry Russian Yoga School, Zebra Hero, Russia
entry Freedom is near, Movie, Russia (moved from S1 Change for Good / Film)
entry Bee in touch, Starcom, Leo Burnett Moscow, Russia
S5 Change for Good / Interactive
entry Lessons Of Auschwitz: Volumetric VR Illustration Tribute By School Students, RT, Russia (moved from S1 Change for Good / Film)
entry FlyHome, TUTKOVBUDKOV, Russia
entry Online-game about living by touch, Cause marketing agency RedMe (belongs to the group of companies RCG), Russia
entry Terms Against Bullying, White Rabbit Budapest, Hungary
entry #TakeMEMEhome, BBDO Moscow, Russia
entry Trip In The Dark, Voskhod, Russia (moved from S4 Change for Good / Campaign)
DIGITAL
D. DIGITAL
D1 Websites
entry BBDO Daily, Proximity Russia, Russia
entry Trip In The Dark, Voskhod, Russia
D2 Interactive projects
entry Online-game about living by touch, Cause marketing agency RedMe (belongs to the group of companies RCG), Russia
entry «Look at the World like a Child», Humanz, Russia
entry Dyatlov Group’s Journal: The Last Page, Ruptly, Germany
D3 Online video & Viral film
entry VOKA SMARTFAKE, TDI GROUP, Belarus
entry Birds Records, BBDO Moscow, Russia
entry Ad that you can feel by skin, Proximity Russia, Russia
entry Last rave, Zebra Hero, Russia
entry Russian Yoga School, Zebra Hero, Russia
D4 Pre-rolls
entry Ad that you can feel by skin, Proximity Russia, Russia
D6 Digital Campaign
entry Birds Records, BBDO Moscow, Russia
entry The Greatest Reads, Contrapunto, Russia
entry AI Versus, Voskhod, Russia
D7 Viral campaign
entry Russian Yoga School, Zebra Hero, Russia
entry Trivial Pursuit Hotel, Media Agency — OMD Media Direction; Communication Agency — Leo Burnett Moscow, Russia
entry VOKA SMARTFAKE, TDI GROUP, Belarus
D8 Social & Influencer Campaign
entry Russian Yoga School, Zebra Hero, Russia
entry Tera Botin, Leavingstone, Georgia
entry #TakeMEMEhome, BBDO Moscow, Russia
D9 Native Advertising
entry Perfect Search, BBDO Moscow, Russia (moved from D4 Pre-rolls)
entry Ad Blindness? Hacked!, getbob agency, Belarus
entry Last Rave, Zebra Hero, Russia
D10 Branded tech and innovations
entry Tone de Cabaret, Socialist, Russia
entry The Greatest Reads, Contrapunto, Russia
entry Dodo open source pizza, BBDO Moscow, Russia
D11 Digital Craft
entry The Greatest Reads, Contrapunto, Russia
entry Trip In The Dark, Voskhod, Russia
G. MOBILE
G1 Mobile websites
entry Terms Against Bullying, White Rabbit Budapest, Hungary
G2 Apps
entry Kinder of the future!, Humanz, Russia
G4 AR / VR / 360Вє videos
entry Lessons Of Auschwitz: Volumetric VR Illustration Tribute By School Students, RT, Russia
G5 Activation by location / Voice activation
entry Bee in touch, Starcom, Leo Burnett Moscow, Russia
G8 Mobile Tech and Innovations
entry Bee in touch, Starcom, Leo Burnett Moscow, Russia
T. CREATIVE DATA
T1 Data-enhanced Creativity
entry Dodo open source pizza, BBDO Moscow, Russia
entry AI Versus, Voskhod, Russia
T3 Data storytelling
entry AI Versus, Voskhod, Russia
T4 Use of Real-time Data
entry Bee in touch, Starcom, Leo Burnett Moscow, Russia
T5 Social Data & Insight
entry Terms Against Bullying, White Rabbit Budapest, Hungary
entry Bee in touch, Starcom, Leo Burnett Moscow, Russia
MEDIA
V. CHANNELS
V3 Print / Outdoor
entry Boosting sales with a single billboard, e:mg, Russia
V4 Ambient Media
entry Trivial Pursuit Hotel, Media Agency — OMD Media Direction; Communication Agency — Leo Burnett Moscow, Russia
entry Knowledge Leads to Freedom, Leavingstone, Georgia
entry Our Sea, Possible Moscow x Suprematika, Russia
entry The Death of The Warsaw Palm, Syrena Communications, Poland
entry We Are Siberia, TUTKOVBUDKOV, Russia
V5 Events
entry Instagram worthy. IKEA x Virgil Abloh, e:mg, Russia
entry Nerf battle in real life, e:mg, Russia
V6 Digital platforms
entry Trip in the dark, Voskhod, Russia
V8 Social Platforms
entry A Letter from the Future, VOZDUH brand & communications, Russia
V9 Technology
entry Tone de Cabaret, Socialist, Russia
entry Lessons Of Auschwitz: Volumetric VR Illustration Tribute By School Students, RT, Russia
entry AI Versus, Voskhod, Russia
V10 Branded content
entry Birds Records, BBDO Moscow, Russia
entry All At Once, Voskhod, Russia
entry 5% is a lot!, 12, Russia
W. EXCELLENCE IN MEDIA
W1 Excellence in Media insights and Strategy
entry Perfect Search, BBDO Moscow, Russia
W3 Excellence in Media Engagement
entry Trivial Pursuit Hotel, Media Agency — OMD Media Direction; Communication Agency — Leo Burnett Moscow, Russia
entry We Are Siberia, TUTKOVBUDKOV, Russia
W4 Use of Data
entry AI Versus, Voskhod, Russia
M. MEDIA CAMPAIGN
M1 Integrated Campaign
entry Complaining, Not Perfect Tallinn, Estonia
entry #Date_With_Art, Postmen DA, Ukraine
entry We Are Siberia, TUTKOVBUDKOV, Russia
M2 Low Budget Campaign
entry Survivors, BBDO Moscow, Russia
entry Perfect Search, BBDO Moscow, Russia
M3 Influencer Campaign
entry Tera Botin, Leavingstone, Georgia
entry A Team of One, Loong, China
entry Birds Records, BBDO Moscow, Russia
entry REN TIME, AIDA Pioneer, Belarus
CREATIVE
F. FILM
F1 Film TV/Screens
entry working hours, Not Perfect Vilnius, Lithuania
entry MATRIX, Forte Grey, Belarus
entry No ties allowed, Voskhod, Russia
F2 Online
entry VOKA SMARTFAKE, TDI GROUP, Belarus
entry The Kommunalka, Leo Burnett Moscow, Russia
entry Runners guide to Riga, Nord DDB Riga, Latvia
entry Birds Records, BBDO Moscow, Russia
entry Ad that you can feel by skin, Proximity Russia, Russia
entry Series Big Foot, Forte Grey, Belarus
entry MATRIX SHORT, Forte Grey, Belarus
entry Stronger than crisis, Voskhod, Russia
entry The sound of Indifference, watergunz, Georgia
entry Carp, AIDA Pioneer, Belarus
entry Russian Yoga School, Zebra Hero, Russia
F3 Film Craft
entry The Kommunalka, Leo Burnett Moscow, Russia
entry MATRIX, Forte Grey, Belarus
entry All At Once, Voskhod, Russia
entry Uzcard. Easy payment, TBWA \ CAC \ Tashkent, Uzbekistan
entry Tatarka — AU, Little Big family, Uzbekistan
entry The sound of Indifference, watergunz, Georgia
entry Super Jars, Svetly Story, Russia
entry Terem «Assortment», Perspecrive Pro., Russia (moved from F1 TV/Screens)
entries Winter Tires, Coolant from the series NUGO – 007, Mozaika, Gerogia
K. INTEGRATED
K1 Omni-channel Campaign
entry Complaining, Not Perfect Tallinn, Estonia
entry The Greatest Reads, Contrapunto, Russia
entry CalenDare Agaisnt Plastic, Zuck&Berg, Armenia
entry Our Sea, Possible Moscow x Suprematika, Russia
entry The New National Anthem Edition, Impact BBDO, UAE
entry My Name Is Enough, Doping Creative Agency, Armenia
K2 Digital Campaign
entry The Greatest Reads, Contrapunto, Russia
entry Birds Records, BBDO Moscow, Russia
entry Russian Yoga School, Zebra Hero, Russia
K3 Social & Influencer Campaign
entry #TakeMEMEhome, BBDO Moscow, Russia
entry Russian Yoga School, Zebra Hero, Russia
entry Font of Kindness, SMETANA, Russia
K4 Viral Campaign
entry Kak tebe takoe, Elon Musk?, Ruport, Russia
entry My Name Is Enough, Doping Creative Agency, Armenia
entry Russian Yoga School, Zebra Hero, Russia
K5 Brand Launch / Re-launch Campaign
entry Continental IceContact: “Winter’s revolution” — first ever unmanned test drive of tires”, Action, Russia
entry Dyatlov Group’s Journal: The Last Page, Ruptly, Germany
entry We Are Siberia, TUTKOVBUDKOV, Russia
K6 Brand Loyalty Campaign
entry Freedom is near, Movie, Russia
K7 Breakthrough on a Budget
entry N23, Action, Russia
entry Dodo open source pizza, BBDO Moscow, Russia
entry Delivery of Fate, Ruport, Russia
entry Survivors, BBDO Moscow, Russia
entry Kak tebe takoe, Elon Musk?, Ruport, Russia
K8 Selfpromo
entry DeepBogusky, Andrey Tyukavkin, Russia
entry Dyatlov Group’s Journal: The Last Page, Ruptly, Germany
K9 Creative Strategy
entry Birds Records, BBDO Moscow, Russia
N. BRANDED CONTENT & ENTERTAINMENT
N1 Visual branded content
entry The Greatest Reads, Contrapunto, Russia
entry Birds Records, BBDO Moscow, Russia
entry All At Once, Voskhod, Russia
entry Tatarka — AU, Little Big family, Uzbekistan
entry Last rave, Zebra Hero, Russia
N2 Audio branded content
entry Birds Records, BBDO Moscow, Russia
N3 Interactive branded content
entry Online-game about living by touch, Cause marketing agency RedMe (belongs to the group of companies RCG), Russia
entry Dyatlov Group’s Journal: The Last Page, Ruptly, Germany
N4 Branded events
entry Trash talk, Nord DDB Riga, Latvia
N5 Brand experience
entry Trivial Pursuit Hotel, Communication Agency — Leo Burnett Moscow, Russia; Media Agency — OMD Media Direction
entry Dodo open source pizza, BBDO Moscow, Russia
entry Wheelchange Tours, FCB Lisbon, Portugal
O. OUTDOOR
O1 Billboards
entry Kak tebe takoe, Elon Musk?, Ruport, Russia
O4 Ambient
entry Knowledge Leads to Freedom, Leavingstone, Georgia
entry Coming OutDoor, FCB Lisbon, Portugal
entry We Are Siberia, TUTKOVBUDKOV, Russia
entry My Name Is Enough, Doping Creative Agency, Armenia
O5 Innovation in Оutdoor
entry Truck Art Childfinder, Impact BBDO Dubai + BBDO Pakistan + Samar Minallah Khan, UAE
P. PRINT
P1 Print
entry That`s how we write the history, Royal Kusto, Kazakhstan
entry Hot Dog, Not Perfect Vilnius, Lithuania
entry Turn your intensity on, Not Perfect Minsk, Belarus
entry Cashless, Endorphin, Azerbaijan
entry A Regular Weapon, Possible Moscow, Russia
entry Save Classic Blue, White Rabbit Budapest, Hungary (moved from P3 Innovation in Print)
entries New York, Milan, London, Beijing from the series The Navigate Poster, Leo Burnett Moscow, Russia
P4 Print Craft
entry Equal Colors, White Rabbit Budapest, Hungary
entry Dolls, Acqua, Italy
entry Dolls Blue Dress, Acqua, Italy
R. RADIO & AUDIO
R1 Radio & Streaming
entry Birds Records, BBDO Moscow, Russia
entry Sea of ideas, Leo Burnett Ukraine, Ukraine
R2 Excellence in Audio
entry The sound of Indifference, watergunz, Georgia
MARKETING
A. BRAND EXPERIENCE & ACTIVATION
A2 Brand Experience
entry Trivial Pursuit Hotel, Communication Agency — Leo Burnett Moscow, Russia; Media Agency — OMD Media Direction, Russia
entry N23, Action, Russia
entry Russian Yoga School, Zebra Hero, Russia
entry AI Versus, Voskhod, Russia
A3 Technology & Touchpoints
entry AI Versus, Voskhod, Russia
entry Bee in touch, Starcom, Leo Burnett Moscow, Russia
А4 Consumer Engagement
entry N23, Action, Russia
entry Ad Blindness? Hacked!, getbob agency, Belarus
entry Let’s beer more local, GREAT, Russia
entry The taste of Moscow, Marvelous, Russia
entry We Are Siberia, TUTKOVBUDKOV, Russia
A5 Strategy
entry Birds Records, BBDO Moscow, Russia
entry Complaining, Not Perfect Tallinn, Estonia, (moved from A6 Campaign)
A6 Campaign
entry We Are Siberia, TUTKOVBUDKOV, Russia
entry Russian Yoga School, Zebra Hero, Russia
A7 Breakthrough on a Budget
entry VOKA SMARTFAKE, TDI GROUP, Belarus
entry N23, Action, Russia
entry Delivery of Fate, Ruport, Russia
entry Probably the highest beer sampling in the world, proof., Bulgaria, (moved from A2 Brand Experience)
C. PR
C1 PR Practices & Technics
entry A Team of One, Loong, China
entry N23, Action, Russia
C2 Digital & Social
entry AI Versus, Voskhod, Russia
entry Russian Yoga School, Zebra Hero, Russia
C3 Influencer
entry Birds Records, BBDO Moscow, Russia
entry Kak tebe takoe, Elon Musk?, Ruport, Russia
entry Russian Yoga School, Zebra Hero, Russia
C5 Campaign
entry VOKA SMARTFAKE, TDI GROUP, Belarus
H. DIRECT
H1 Channels
entry Kak tebe takoe, Elon Musk?, Ruport, Russia
entry N23, Action, Russia
entry Our Sea, Possible Moscow x Suprematika, Russia
H3 Digital & Social
entry UFC CHATBOT, Outofthebox, Russia
H4 Strategy
entry N23, Action, Russia
H5 Campaign
entry Birds Records, BBDO Moscow, Russia
I. INNOVATIONS
I1 Innovations
entry Dodo open source pizza, BBDO Moscow, Russia
entry Birds Records, BBDO Moscow, Russia
entry DeepBogusky, Andrey Tyukavkin, Russia
CREATIVE EFFECTIVENESS
E. CREATIVE EFFECTIVENESS
E1 Short-term Creative Effectiveness
entry Kak tebe takoe, Elon Musk?, Ruport, Russia
E2 Long-term Creative Effectiveness
entry Online-game about living by touch, Cause marketing agency RedMe (belongs to the group of companies RCG), Russia
E3 Breakthrough on a Budget
entry VOKA SMARTFAKE, TDI GROUP, Belarus
BRANDING
B. COMMUNICATION DESIGN
B1 Creation of New Brand Identity
entry Digital Chain rebranding, Digital Chain, Cyprus
entry OSOM, Voskhod, Russia
entry Classic Picnic Identity, Leo Burnett Ukraine, Ukraine
entry ME’MOR Architects Award, MA’NO Branding, Uzbekistan
entry Kurnaya izba, Terminal design, Russia
entry Tashkent City Identity Design, MA’NO Branding, Uzbekistan
B2 Rebrand / Refresh of an Еxisting Brand
entry Forest Cats Redesign, 13 floor, Russia
entry ACME «A Journey Through Smart Life» Rebranding Campaign, Caption, Lithuania
entry Norebo, Ermolaev Bureau, Russia
entry Kaspersky rebranding, Plenum.CX, Russia
entry Lamoda Rebranding, Shuka Design, Russia
entry We Are Siberia, TUTKOVBUDKOV, Russia
B3 Promotional Printed Materials
entry CalenDare Agaisnt Plastic, Zuck&Berg, Armenia
entry deSidera, Acqua, Italy
B4 Promotional Item Design
entry Digital Detox Line, Not Perfect Riga, Latvia
entry Yellow and white press, Salmon Graphics, Belarus
entry Ööloom birdfood package, Newton Marketing, Estonia (moved from X3 Innovation in Рackaging)
B5 Brand Environment & Experience Design
entry The Peak, The Embassy, Italy
entry Nova Artizana, OTVETDESIGN, Russia
entry Kaspersky rebranding, Plenum.CX, Russia
entry We Are Siberia, TUTKOVBUDKOV, Russia
B7 Design Craft
entry #VictoryFont May, RT, Russia
entry OSOM, Voskhod, Russia
Q. DIGITAL & INTERACTIVE DESIGN
Q1 Website design
entry Trip In The Dark, Voskhod, Russia
entry See the Future through Our Eyes, Possible Moscow, Russia
Q3 Social Media Design
entry #VictoryFont May, RT, Russia
Q4 Design of virtual promo-tools
entry BBDO Daily, Proximity Russia, Russia (moved from Q1 Website design)
X. PACKAGING DESIGN
X1 Packaging of foodstuffs
entry Like a bird, OTVETDESIGN, Russia
entry Redesign of “Zelenaya Liniya” (“Green Line”), Ohmybrand, Russia
entry Dzuba, LOGA BIGA, Belarus
entry Premiere of Taste, Depot branding agency, Russia
entry Yo&Go, Depot branding agency, Russia
entry Veivi: Delicate balance of wellbeing, Depot branding agency, Russia
entry Woodker, PG Brand Reforming Poland, Poland
entry Absolut Comeback / Recycle, Drama Queen Communications, Sweden
X2 Packaging of non-food products
entry N23, Action, Russia
entry Canonpharma, REPINA branding, Russia
entry BRITE, Depot branding agency, Russia
entry WonderLab, Depot branding agency, Russia
X3 Innovation in Рackaging
entry Zombeer — beer packaging, SLD Agency, Russia
entry Jägermeister custom label, Panda Digital, Russiaentry Natural packaging for natural products, Synthesis creative lab, Uzbekistan
Деловая и образовательная программа «Белого Квадрата» пройдет онлайн 7 и 8 июля и будет включать более 80 мастер-классов, а также дискуссионных панелей об актуальных трендах в сфере маркетинга, рекламы и брендинга, digital, медиа. На онлайн-площадках фестиваля встретятся представители креативной индустрии из 30 стран мира, в том числе России, стран СНГ, Европы, Америки, Азии и других. Условия участия и РЕГИСТРАЦИЯ доступны онлайн на официальном сайте adfest.by.