19 Май 2014, 09:19

Урок №123. No is essential

Зачем надо говорить нет по мнению гуру маркетинга Сета Година (Seth Godin).


If you believe that you must keep your promises, overdeliver and treat every commitment as though it’s an opportunity for a transformation, the only way you can do this is to turn down most opportunities.

No I can’t meet with you, no I can’t sell it to you at this price, no I can’t do this job justice, no I can’t come to your party, no I can’t help you. I’m sorry, but no, I can’t. Not if I want to do the very things that people value my work for.

No is the foundation that we can build our yes on.



Think on some synonyms and antonyms to the verb believe:


Believe (verb)

to regard as right or true 

Synonyms , , ,_, ,

Antonyms , , , , , , , , , ,


to have as an opinion 

Synonyms , , , , , , , , ,  , ,

Antonyms , , _;,


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