16 Янв 2012, 07:12

Урок№10. Go Mobile: How to Make Your Website Mobile-friendly

Урок№10. Go Mobile: How to Make Your Website Mobile-friendly

MMR совместно с Business Spotlight Ukraine представляет десятый урок в рамках новой рубрики «A Lesson for a Marketing Person».

 

by Francoise Brougher, Vice President at Global SMB Sales & Operations

 

 

Do you know what your website looks like on a mobile phone? Just because you can see your site on a smartphone doesn’t mean that it’s mobile-friendly. Do you have to pinch and zoom to read what’s on screen? Can you easily click to get to where you want to go without hitting the wrong link? Answers to questions like these can help determine if the people visiting your website on mobile devices can easily complete what they intend to do, such as making a purchase or contacting you.

Your business needs to be where your customers are. And, increasingly, they’re on mobile devices. In fact, it’s estimated that by 2013 more people will connect to the Internet through mobile devices than through their computers.1 And a recent study by Compuware found that 40 percent of users have clicked over to a competitor’s site after having a bad mobile experience. So it’s critical that you make a good mobile impression.

Creating a good mobile impression
A good mobile site can be great for business. More than half of consumers (51 percent) say they’re more likely to purchase from a good, mobile-friendly site, and 85 percent of mobile users will increase their engagement with that business.2 So what makes a website mobile-friendly?

  • Mobile-friendly sites are purposely made for the small screen and aren’t just shrunken down versions of your regular website.
  • Simplicity is key. Good mobile sites are quick, simple to navigate, easy to read, have large buttons, and prioritize key information.
  • Mobile-optimized sites take advantage of the natural capabilities of mobile phones. Features like click-to-call, maps, and location information are perfect for mobile, and are common best practices for mobile-friendly sites. These features help connect customers directly to your business and drive more calls and traffic to your store.

1. Gartner, 2010
2. Luth Research, 2010; Gomez 2011

VOCABULARY
pinch — передвигать
zoom — менять масштаб изображения
click-to-call — плагин, который позволяет одним нажатием (кликом) перейти от просмотра веб-страницы к звонку

LANGUAGE POINT
Mobile-friendly — составное прилагательное (compound adjective). Пишется через дефис.

LANGUAGE LEARNING TIP
Слова, которые непременно хотите заучить, можно записывать на карточках: с одной стороны само слово, с другой его перевод. Периодически просматривайте свои карточки и проверяйте, усвоили ли вы значение слова. Если да   отложите карточку, если нет   возвращайтесь к ней, пока не запомните значение.
 
Exercise
Переведите на русский следующие фразы:
1.   
2.   
3.   
4.   
5.   
6.   
7.   
8.   

 

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