Урок №115. How Get More Love For Your Blog, Part 3 — Engaging of Influencers
В этой серии уроков мы приводим рекомендации Хайди Коэн, консультанта по маркетингу, президента компании Riverside Marketing Strategie, следуя которым вы сможете сделать свой блог успешным. В третьей части речь пойдет о привлечении лидеров мнений.
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Mention bloggers and influencers in your blog posts. Influencers like to get flattered.
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Link to other blogs in your blog posts. Offer some link love to your favorite blogs and posts.
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Email people to let them know that you»ve mentioned them. Once you’ve mentioned people, let them know.
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Interview thought leaders. Email people of interest to your audience and gather their thoughts.
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Create a round up post. Collect people’s input on a specific topic. The Best Content Marketing Advice Ever is a great and useful example.
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Write guest blog posts. Your goal should be to raise your profile with the blog’s audience. (BTW—we don’t accept guest posts.)
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Ask influential thought leaders to contribute to your blog. Reach out to people that you»d like to spotlight on your blog.
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Write articles for online media entities related to your topic. Write articles for other online media sites.
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Contribute to print publications. While this doesn»t directly drive people to your blog, it gets you noticed in a less cluttered environment. Lee Odden»s blog called print the new black.
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Make it easy to comment on your blog. Comments are social proof. Don»t make visitors work to leave a comment. You can set rules and get rid of spam.
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Respond to every comment on your blog. This can take time but it makes people who comment feel that you care.
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Become part of a group blog. Join a tribe where you support each other with social sharing and commenting. Check out 12Most, a blog with a very friendly, welcoming community.
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Leave comments on other blogs. Get the attention of your favorite blogger by leaving meaty content in your comments. Register for responses to the post to ensure you can respond.
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Translate from Russian into English:
избавиться от чего-либо —
устанавливать правила —
проинформировать кого-либо о чем-либо —
влиятельный лидер мнений –
загроможденная среда —