Урок №110. Derek Sivers: How to start a movement
Это видео с веселым роликом говорит не совсем о том, как начать движение, а о том, почему не всем надо быть лидерами, и о нетрадиционном способе стать лидером.
1. Посмотрите видео.
2. Прочтите скрипт, в некоторых местах стоят русские слова, ваша задача перевести их на английский. Проверить себя можно, наведя курсор на прочерк.
So ladies and gentlemen, at TED we talk a lot about лидерстве and how to make a movement, so let’s watch a movement happen, start to finish, in under three minutes, and извлечем some lessons from it.
First, of course you know, a leader needs смелость to stand out and быть осмеянным . But what he is doing is so easy to follow, so here»s his first follower with a важной role. He’s going to show everyone else how to follow. Now notice that the leader обнимает him как равного , so now it’s not about the leader any more; it’s about them—plural. There he is calling to his friends.
Now if you notice, the first follower is actually an недооцененная form of leadership, in itself. It takes guts to stand out like that. The first follower is what transforms a lone nut into a leader. And here comes a second follower. Now it’s not чудак-одиночка , it’s not two nuts, three is a crowd and the crowd is news. So a movement must be public. It’s important to show not just the leader, but the followers, because you find that new followers подражают the followers, not the leader.
Now here come two more people, and immediately after, three more people. Now we;ve got momentum. This is the переломный момент . Now we’ve got a movement.
So, notice that as more people join in, it’s less risky. So those that were sitting on the fence before now have no reason not to. They won’t stand out, they won»t be ridiculed, but they will be part of the «in crowd» if they hurry.
So, over the next minute, you’ll see all of those that prefer to stick with the crowd—because eventually they would be ridiculed for not joining in—and that’s how you make a movement!
But let’s recap some lessons from this.
First, if you are the type, like the shirtless dancing guy, that is standing alone, remember the importance of nurturing your first few followers as equals, so it’s clearly about the movement, not you.
Okay, but we might have missed the real lesson here. The biggest lesson, if you noticed—did you catch it? Is that leadership слишком превозносится is. Yes, it was the shirtless guy who was first, and he’ll get все лавры _. But it was really the first follower that transformed the lone nut into a leader. So as we’re told that we should all be leaders, that would be really ineffective.
If you really care about starting a movement, have the courage to follow and show others how to follow. And when you find a lone nut doing something great, have the guts to be the first one to stand up and join in, and what a perfect place to do that—at TED. Thanks.