17 Июн 2020, 15:58

Джейн Фонда прорекламировала первую эко-сознательную коллекцию Gucci

Актриса Джейн Фонда, рэпер Lil Nas X, певица Кинг Принсес, японский певец Miyavi и британский эколог Дэвид Майер де Ротшильд снялись в рекламной кампании коллекции Off the Grid. Коллекция стала частью первой инициативы бренда Circular Lines, которая продвигает цикличное производство, а также использование переработанных и произведенных в соответствии с принципами устойчивого развития материалов. Согласно посту бренда в Instagram, коллекция была создана из переработанных, органических материалов, а также остатков производственных процессов.

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@janefonda leads the cast of the campaign for the first Gucci sustainable line which also includes David Mayer de Rothschild @thelostexplorer, @lilnasx, @kingprincess69 and @miyavi_ishihara. They each wear pieces from the #GucciOffTheGrid collection, standing and sitting in a treehouse in the city, ready to—as the line’s label suggests—open the door to a new beginning. Gucci Off The Grid is created using recycled, organic, bio-based and sustainably sourced materials, including ECONYL®, made from regenerated Nylon coupled with solvent-free recycled polyester as well as leftovers from Gucci’s manufacturing processes. #AlessandroMichele @alessandro_michele Music: "I Can See Clearly Now" (J. Nash) © 1972 Nashco Music Inc / Ashco Music Inc / CP Masters BV Courtesy of Warner Chappell Music Italiana Srl (P) 1972 Sony Music Entertainment UK Limited Courtesy of Sony Music Italy S.p.A

A post shared by Gucci (@gucci) on Jun 16, 2020 at 7:23am PDT

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“This planet is not ours,” says @miyavi_ishihara. “We all living on this planet and then we need to give back to this planet. Technically everything should be sustainable and then recyclable, even after we die. So, from now on, I mean for next 10 years, I think that might be last chance to make everything sustainable for the future, especially for a younger generation.” The musician, Ambassador of UNHCR (a United Nations Refugee Agency) and father of two girls has made living responsibly towards the planet and people part of his everyday life. He’s photographed for the #GucciOffTheGrid campaign wearing the indigo blue colored pieces of the collection designed by @alessandro_michele, which are exclusively available in Japan. #AlessandroMichele See the collection through link in bio and discover @gucciequilibrium, the House’s commitments and actions to reduce its environmental footprint and protect nature, while supporting people’s rights and championing inclusivity and respect, so that everyone in the global #GucciCommunity is free to express their authentic, diverse selves.

A post shared by Gucci (@gucci) on Jun 17, 2020 at 3:12am PDT

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