15 Июл 2010, 10:45

Издательство «Экономика» ищет директора по маркетингу

Издательство «Экономика» ищет директора по маркетингу

 

JOB DESCRIPTION

 

Position:                       Marketing Director

 

Reports To:                  General Director

 

 

Responsibilities

Direct overall marketing activities for Delo, Investgazeta, MMR, TOP-100, Maybutne, Events and corporate communications of Ekonomika. MD main job is Audience Development through marketing and facilitate monetization of Ekonomika’s projects.

 

Duties and responsibilities include, but are not limited to:

 

1.      Design, implement, and execute annual marketing plan for the Ekonomika.

2.      Plan and administer marketing budget.

3.      Organize and implement continuous programs for audience development:

  • Promotion programs for increasing audience of print and online products
  • Partnerships/deals for increasing traffic to websites
  • Regular audience surveys and feedbacks
  • Collaboration with editorial teams to create special content projects for audience development (specials, topic pages, special issues, special days, etc.)
  • Promo of Ekonomika’s events

4.      Understand and use proven and cost-effective marketing techniques for promo and audience development, which include, but are not limited to:

  • Context advertising
  • Paid search
  • Mobile marketing
  • E-mail marketing
  • SEO
  • Lead generation
  • Online research, analytic tools
  • Database development
  • Display (banner) advertising
  • DM
  • Surveys, votes
  • Contests
  • Print Advertising
  • Media partnerships/barter
  • TV advertising, partnerships

 

5.      Develop and administer marketing database which includes client information and history of contacts, contracts/orders.

 

6.      Oversee corporate communications activities through:

  • external communications (PR, media-relations)
  • internal communications (Meetings, announcements, Ekonomika’s website, e-mail letters)
  • public relations efforts

7.      Supervise Marketing Assistant, Communications Manager, Call Center stuff. Make staffing and hiring decisions within marketing department.

 

Requirements

 

Education:                          University degree required. Marketing or Communications education preferred.

 

Experience:                         At least 3 years in marketing and at least 1 year in executive role.  Strong leadership and consensus building skills; marketing management and strategic planning experience; a proven track record in developing and administering a marketing program; knowledge of online marketing and new media.

 

Required Skills:                   Must be a self-starter, highly organized, and able to cooperate with editorial teams. Presentation skills. Needs good English and knowledge of Microsoft Office. 

 

Special Skills:                     Background in online marketing.

 

 

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