В этом году за победу боролись 785 работ. Конкурсные работы оценивали 12 команд жюри, в которые вошли 77 опытных и титулованных рекламистов и маркетологов из 34 стран. В этом году игроки рекламно-коммуникационного рынка смогли подать свои лучшие креативные рекламные проекты в 12 конкурсов, включающих более чем 150 номинаций. Впервые в индивидуальный конкурс были вынесены индустриальные решения, которые оценивались отдельным составом жюри. 

Best of contest

K-01-06-2 100% Real Virtual Reality (85,0) Leavingstone (Грузия) 

The best agency of the festival

BBDO Ukraine

The most creative advertising agency in Ukraine

BBDO Ukraine

The most creative digital agency in Ukraine

GRAPE Ukraine

The most creative agency of marketing services in Ukraine

Talan Group

The most creative branding & design agency in Ukraine

Tough Slate Design 

ADVERTISING CAMPAIGNS

Gold

H-01-02 Pimp the house party case study (73,6)HAVAS WORLDWIDE (Россия) 

H-01-08 Chernigivske Karaoke Cans (70,0) BBDO Ukraine (Украина) 

Bronze

H-01-06 To take fear out of marketing (62,1) BBDO Ukraine (Украина)

H-2 INTEGRATED ADVERTISING CAMPAIGNS

H-02-11 To take fear out of marketing (60,6)BBDO Ukraine (Украина) 

H-02-14 Machine Washing Stereotypes (60,4)AGAMA Digital Group (Украина) 

INDUSTRY CATEGORIES

Best of contest

K-01-06-2 100% Real Virtual Reality (85,0) Leavingstone (Грузия)  

Silver

K-01-01-1 Soda Stream 'Heavy Bubbles' (75,0) Radioaktive Film (Украина) 

K-1-5 Food & Drinks | DIGITAL

Gold

K-01-05-3 Stella Artois Film Festival Edition (80,0)BBDO Ukraine (Украина) 

Silver

K-01-05-4 Chernigivske Karaoke Cans (75,0) BBDO Ukraine (Украина) 

Bronze

K-01-05-2 Italian Compliment from Nescafe Espresso (70,0) 

K-1-6FOOD & DRINKS | ADVERTISING CAMPAIGNS 

Silver

K-01-06-175,0 Stella Artois Film Festival EditionBBDO Ukraine (Ukraine)SUN InBev Ukraine 

K-12-1SOCIAL ADVERTISING AND CHARITY | FILM

GOLD 

K-12-001-0280,0 MirrorPROVID (Ukraine)UNHCR, The United Nations Refugee Agency

 

K-6-1TRAVEL, TRANSPORT & LEISURE | FILM 

Gold

K-06-01-180,0 OK GO — Upside Down & Inside Out #GravitysJustAHabit 

PRINT & PUBLISHING

BEST OF CONTEST

C-01-05

70,0 No_Way (Серия)Geometry Global Ukraine (Ukraine)Fozzy Group 

C-1 FMCG

GOLD

C-01-0670,0 Knights (No_Way)Geometry Global Ukraine (Ukraine)Fozzy Group 

C-10PRINT & PUBLISHING CRAFT: PHOTOGRAPHY

GOLD

C-10-0270,0 Treat-or-TreatTough Slate Design (Ukraine)Fozzy LLC 

C-7PRINT & PUBLISHING CRAFT: COPYWRITING

GOLD

C-07-0370,0 The Cactus (The Most Objective Case Ever)Saatchi & Saatchi Ukraine (Ukraine)All-Ukrainian Advertising Coalition

 

C-8PRINT & PUBLISHING CRAFT: ART DIRECTION

GOLD

C-08-1170,0 Perfume (Toys)Michurin (Ukraine)Sister's Market 

C-9PRINT & PUBLISHING CRAFT: ILLUSTRATION

GOLD

C-09-0470,0 Cowboys (No_Way)Geometry Global Ukraine (Ukraine)Fozzy Group

C-09-0570,0 Knights (No_Way)Geometry Global Ukraine (Ukraine)Fozzy Group 

OUT OF HOME

BEST OF CONTEST

D-01-01

71,1 100% Real Virtual RealityLeavingstone (Georgia)Natakhtari Brewery (EFES Georgia) 

D-5SOCIAL ADVERTISING AND CHARITY

SILVER

D-05-0365,8 Skateboards Made by BearsWhite Rabbit Budapest (Hungary)WWF Hungary 

D-9OUT OF HOME CRAFT: ILLUSTRATION

SILVER

D-09-0468,1 Knights (No_Way)Geometry Global Ukraine (Ukraine)Fozzy Group

D-09-0367,4 Cowboys (No_Way)Geometry Global Ukraine (Ukraine)Fozzy Group 

FILM

BEST OF CONTEST

A-04-03

90,6 OK GO — Upside Down & Inside Out #GravitysJustAHabit 

B-1DIRECTION

GOLD

B-01-0175,7 PRYMAK TEAM: DARE TO WINNO STARS (Ukraine)Ilya Prymak 

975,3 Raiffeisen Bank Aval23/32 films (Ukraine)Raiffeisen Bank Aval

 

B-7PRODUCTION DESIGN / ART DIRECTION

GOLD

B-07-0476,8 Halo 5 'The Hunt Begins'Radioaktive Film (Ukraine)XBOX

B-07-0375,4 Honda 'Ignition'Radioaktive Film (Ukraine)Honda Motor Europe (HME)

 

DESIGN & BRANDING

BEST OF CONTEST

F-02-02

71,5 The Book of Crimes 2014 — 2015Tough Slate Design (Ukraine)Ukrainian Government

 

F-1CORPORATE & BRAND IDENTITY

GOLD

F-01-3172,8 Positive Film FestivalSaatchi & Saatchi Ukraine (Ukraine)Positive Film Festival

 

F-5ILLUSTRATION & PHOTOGRAPHY

GOLD

F-05-0975,5 Chernigivske Karaoke CansBBDO Ukraine (Ukraine)SUN InBev

F-05-0273,0 Stella Artois Film Festival EditionBBDO Ukraine (Ukraine)SUN InBev Ukraine

 

F-6PACKAGING

GOLD

F-06-1975,5 Tusk Craft BeerTough Slate Design (Ukraine)Bravda Beer Theatre

F-06-1172,2 Stella Artois Film Festival EditionBBDO Ukraine (Ukraine)SUN InBev Ukraine 

DIGITAL & MOBILE

BEST OF CONTEST

G-04-02

96,5 OK GO — Upside Down & Inside Out #GravitysJustAHabit 

G-7DIGITAL & MOBILE CRAFT: INTERFACE & NAVIGATION

GOLD

G-07-0773,5 teletype Aimbulance (Ukraine) Aimbulance 

G-9DIGITAL & MOBILE CRAFT: VIDEO/MOVING IMAGE

GOLD

G-09-0291,5 OK GO — Upside Down & Inside Out #GravitysJustAHabitTutkovBudkov (Russia)S7 Airlines

 

MEDIA

BEST OF CONTEST

I-04-01

65,2 Skateboards Made by BearsWhite Rabbit Budapest (Hungary) WWF Hungary 

I-3USE OF DIGITAL PLATFORMS

GOLD

I-03-0186,3 OK GO — Upside Down & Inside Out #GravitysJustAHabit 

I-5USE OF NON-TRADITIONAL AND AMBIENT MEDIA

GOLD

I-05-0473,8 100% Real Virtual Reality Leavingstone (Georgia) Natakhtari Brewery (EFES Georgia) 

BRANDED CONTENT & VISUAL STORYTELLING

BEST OF CONTEST

J-05-07

72,1 100% Real Virtual RealityLeavingstone (Georgia)Natakhtari Brewery (EFES Georgia) 

J-1TV, CINEMA & BROADCAST

GOLD

J-01-0270,0 'A Snowball’s Chance in Hell' - Unimpossible Missions - GERadioaktive Film (Ukraine)General Electric

 

GOLD

J-02-0186,4 OK GO — Upside Down & Inside Out #GravitysJustAHabitTutkovBudkov (Russia)S7 Airlines

J-02-0271,7 Klinskoe Pimp the house party Music videoHAVAS WORLDWIDE (Russia)AO SunInBev

 

BEST MARKETING INNOVATIONS

BEST OF CONTEST

L-01-06

80,0 Ukrainian Story of HugsISD Group (Ukraine) Kimberly-Clark

 

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